The Main Play

Graduate Fashion Week 2026 - The FACE Prize Nominee

TMP - The Main Play is a Cameroon-rooted, UK-based fashion brand founded in 2026 by designer and creative director Donald Meye Yerima, professionally known as Donald Mass. Evolving from his earlier TrapMass work, TMP brings together cultural storytelling, contemporary streetwear, and elevated utility design. Its work explores identity, migration, and heritage through reworked denim, layered silhouettes and symbolic detailing, connecting Donald's journey from Cameroon (+237) to the United Kingdom (+44).

Roots Reimagined: The Cameroon Chapters translates personal history into contemporary menswear. The collection connects Donald's Banso/Nso heritage, cultural memory and migration journey through reworked denim, symbolic patches, and modern streetwear construction. It presents heritage as a living language - carried forward, reinterpreted, and made visible for a new generation.

Donald Meye Yerima, professionally known as Donald Mass, is a Cameroon-born, Derby-based designer, founder, and creative director. His work combines fashion, cultural storytelling, and community-led creativity, moving between his roots in Cameroon and his experience building a creative practice in the United Kingdom.

@trapmass
@donedo21