Privacy Policy

Effective Date: January 2025

Africa Fashion Week London (AFWL) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with our website, purchase tickets, or attend our events.

1. Information We Collect

We may collect the following information when you interact with AFWL:

  • Personal Details: Name, email address, phone number, and postal address when you sign up for newsletters, purchase tickets, or participate in our events.

  • Payment Information: Processed securely through third-party payment providers (AFWL does not store your payment details).

  • Event Footage & Photography: Your image or likeness may be captured during AFWL events for marketing and promotional purposes.

  • Website Data: Information such as IP address, browser type, and usage data collected via cookies to enhance user experience.

2. How We Use Your Information

We use your information to:

  • Process ticket purchases and event registrations.

  • Send updates, newsletters, and promotional content (only if you opt in).

  • Improve our events and customer experience.

  • Ensure security and compliance with venue regulations.

  • Use event photography and footage for promotional and marketing purposes.

3. How We Protect Your Information

  • We do not sell, rent, or trade your personal data to third parties.

  • All personal data is stored securely and only accessed by authorised personnel.

  • Payment transactions are processed through secure third-party providers, and AFWL does not store financial details.

  • We implement security measures to prevent unauthorised access, data breaches, or misuse.

4. Sharing of Information

We may share necessary information with:

  • Third-party service providers (e.g., ticketing platforms, email marketing services) to facilitate event registration and communication.

  • Legal authorities if required by law or to protect AFWL’s legal rights.

  • Event partners and sponsors, but only in cases where you have explicitly opted in.

5. Photography & Media Consent

  • By attending, participating in, or working at Africa Fashion Week London (AFWL), all visitors, designers, exhibitors, sponsors, models, photographers, videographers, hair and make-up artists, and other participants acknowledge and agree to the following:

    1. AFWL Media Rights
    AFWL and its authorised partners may photograph, film, record and live-stream all events. By attending or participating, you grant AFWL the irrevocable, worldwide, royalty-free right to use your image, likeness, name, voice and any photographs or video footage captured during the event for marketing, promotional, editorial, educational and archival purposes across all media, including websites, social media, press, television, digital advertising and future promotional materials, without further notice or compensation.

    2. Designer Media Rights
    Models participating in AFWL acknowledge that the designers whose collections they wear may photograph or film them during fittings, backstage, rehearsals and on the catwalk. Models grant those designers permission to use such images and footage to promote their brand, collections, products, lookbooks, websites, social media channels, advertising, press features and other marketing materials, without further compensation, unless otherwise agreed in writing.

    3. Participant Consent
    Designers, exhibitors, speakers, performers and sponsors also grant AFWL permission to use photographs and video featuring their collections, products, branding and activities for promotional purposes.

    4. Photographer & Videographer Agreement
    Photographers and videographers accredited by AFWL agree to provide AFWL with a selection of high-resolution edited images and/or video footage from the event for AFWL's promotional, editorial and archival use. Appropriate credit will be given wherever reasonably practicable. Photographers retain the copyright to their work unless otherwise agreed in writing.

    5. Commercial Use
    No attendee, photographer, videographer or third party may commercially exploit AFWL branding, event footage or images for commercial resale, licensing or advertising without the prior written consent of AFWL.

    6. Opting Out
    AFWL events are public events where photography and filming are integral to the production. While AFWL will make reasonable efforts to accommodate specific requests, it cannot guarantee that individuals will not appear in background images or video footage.

6. Cookies & Website Tracking

  • Our website may use cookies to enhance your browsing experience and gather usage data.

  • You can adjust cookie settings in your browser at any time.

7. Your Rights

You have the right to:

  • Access and request copies of your personal data.

  • Request corrections or deletions of your personal information.

  • Opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

8. Contact Us

If you have any questions about this Privacy Policy or wish to make a data request, please contact us at: info@africafashionweeklondonuk.com