AFWL STATS

15
Seasons

Our first show was in Summer 2011 in Gibson’s Hall, London. Subsequent years have seen us at Old Truman’s Brewery, Spitalfields Hall, Olympia, UGLE Freemasons’ Hall, Institute of Directors and Kensington & Chelsea Town Hall.

90,000+
Visitors

Over 15 years, we have welcomed national and international visitors, shoppers, media, buyers and front-row fashionistas, contributing to London’s economy and reputation as a world leader in diverse fashion showcases.

2,700+
Designers & Exhibitors

Over 15 years, we have had almost 3000 designers and exhibitors showcasing on our catwalks, exhibition halls and 3rd party events.

300+
Job Opportunities

AFWL offers job opportunities to more than 300 people each year. These include models, stylists, content creators, FOH staff, backstage dressers, runners, DJs, artists, AV tech, and show producers.

8
Educational Partnerships

Our partnerships with UK and international universities mean we can support students and studies of African fashion, textiles, entrepreneurship and fashion marketing. These Universities are:

  • London School of Economics

  • Manchester Metropolitan

  • Winchester School of Art

  • University of Northampton

  • University of West London

  • University of Arts London

  • Henley Business School, and

  • Parsons School of Technology & Design.

26
Countries Represented

We have hosted African and African-inspired designers from countries and continents including Brazil, China, USA, Thailand, Europe, and, of course, across the African continent.

1000+
Designer Applications

Each year, the AFWL team processes over 1000 designer and exhibitor applications. This means we have valuable insight into the needs of worldwide SME African-inspired designers.

8
AFW Global

AFWL itself has influenced an entire AFW Global collective, inspiring other Africa Fashion Weeks:

  • AFW Nigeria (sister company to AFWL)

  • AFW Brasil (Co-founded in 2023 at the inaugural event in São Paulo.)

  • AFW Amsterdam

  • AFW Toronto

  • AFW Colombia

  • AFW Houston

  • AFW LA, and

  • AFW Middle East.

5000+
Positive Interactions

Every year we positively impact at least 5000 creatives, content creators, joyscrollers, followers, visitors, buyers, sponsors, students, interns, volunteers, industry professionals, media, consumers and lovers of fashion.

An infographic presenting audience and visitor data. On the left, online audience stats show icons for Facebook, Instagram, TikTok, Twitter, and YouTube, with followers in thousands. A pie chart shows top countries including Nigeria (26%), UK (24%), rest of the world (35%), USA (15%), with top ages mostly 25-34 at 39%. On the right, visitor stats for a live event include a total of 90,000 visitors from 2011 to 2023 with over 1,000 daily in 2024. Visitor gender is 35% male and 65% female. The visitor residence pie chart shows 70% UK-based, with the rest from Africa, rest of the world, and other regions. Demographics include age ranges with 33% aged 31-40, 24% aged 41-50, 17% aged 51-60, and others.