Yem Beauty
Official Lip Sponsor for AFWL2026
Created by internationally celebrated artist Yemi Alade, YEM Beauty is an African beauty brand born from the realities of life on the world's biggest stages.
After years of performing under intense lights, heat and movement, Yemi wanted lip products that could do more — colours that complemented her skin, felt luxurious and, crucially, stayed put. What followed was four years of development, testing and refinement to create a collection built around longevity, inclusivity and fearless self-expression.
The result is beauty with serious staying power. From the statement red of Nairobi to shades including Omo Dada, Ada, Tangerine, Daddy's Girl, Money Maker, Pumpkin Pie and Deep, YEM Beauty celebrates different moods, identities and skin tones through high-impact lip colour designed to be seen.
Even the packaging tells a story. Inspired by the enduring value of a gold bar, its design speaks to strength, heritage, permanence and the inherent worth of the woman holding it.
Exhibiting at Africa Fashion Week London 2026, YEM Beauty brings Yemi Alade's unmistakable energy from stage to beauty counter — bold, proudly African and created for women who have absolutely no intention of fading into the background.
Performance-level beauty. African luxury without compromise.
