Africa Fashion Week London Designer Simeogieme Featured in Vogue China
Africa Fashion Week London is thrilled to see Simeogieme’s stunning Ruth dress make waves, landing a feature in Vogue China. This achievement shines a spotlight not only on Simeogieme's exquisite craftsmanship but also on the global reach of African talent nurtured by AFWL.
Osime Saibu, the visionary designer behind Simeogieme, has long been celebrated for her ability to weave simplicity, sensuality, and sophistication into every piece. With the Ruth dress, she has once again showcased her signature flair, balancing graceful lines, vibrant textures, and refined details. Its recognition in Vogue China marks a significant milestone, expanding the brand’s influence beyond African and London markets into Asia’s haute couture scene.
AFWL could not be prouder of Osime’s success. As one of our standout designers, Simeogieme embodies the spirit of our mission: to elevate African creativity and drive its presence on the world stage. The Ruth dress’s appearance in such a prestigious international publication reinforces AFWL’s role as a launchpad for designers who transcend borders.
I feel deeply honoured by this recognition, especially as the Ruth dress was highlighted during Chinese New Year, a time that symbolises rebirth and transformation. This moment is profoundly personal, as the dress marks a new chapter for myself and my brand. Ruth is my middle name, and its story mirrors my own journey of renewal, particularly following my leukaemia diagnosis.
My first appearance on the Africa Fashion Week London runway was in 2013, and after a ten-year hiatus, I returned to unveil a rebranded, transformative collection. It’s been an amazing experience to gain visibility with such a diverse audience, and I’m incredibly proud to be part of Africa Fashion’s evolving journey.”
— Osime Ruth Saibu, Founder and Designer, Simeogieme
We congratulate Osime and the entire Simeogieme team on this remarkable accolade. May this be just the beginning of many more global recognitions and a testament to the power and versatility of African fashion.
With achievements like this, Africa Fashion Week London continues to celebrate and elevate the world-class designers it supports and the endless possibilities of African-inspired fashion.
