NeuroScent named as the Official Aroma Partner of AFWL2025
On August 9th at 7pm, during the landmark 15th anniversary of Africa Fashion Week London (AFWL), guests will experience a multisensory showcase unlike any before. Held at Space House, London, this pivotal moment will unfold in collaboration with NeuroScent, a British premium wellbeing brand known for its science-backed botanical blends that support emotional and mental wellbeing.
Olga Melita, Founder of NeuroScent, was inspired by Her Majesty Queen Ronke’s powerful role in uplifting women and communities through culture, creativity, and grace.
“Scent has the power to unlock emotion and anchor identity,” shares Olga. “This collaboration with Africa Fashion Week London is a chance to honour African excellence through an aromatic tapestry of power, beauty, and celebration.”
Olga has created a bespoke blend of pure, natural African botanicals, capturing the essence of African ancestral traditions and the spirit of the Land. The scent brings together earthy resins such as Somalian frankincense, lush Tunisian neroli, Egyptian jasmine, Madagascan cananga, and the warmly fresh herbs of the endless savannah.
“It is a true pleasure to collaborate with Olga Melita and her brand NeuroScent,” says Her Majesty Queen Ronke Ademiluyi-Ogunwusi, Founder of Africa Fashion Week London. “Olga’s deep respect for culture, her poetic artistry, and her scientific insight are exactly what this moment calls for. Together, we are creating a multisensory celebration of African power and legacy.”
A multisensory extravaganza is expected to unfold, with a curated guest list of elite tastemakers, Afrocentric influencers, and beauty editors documenting the moment across social and editorial platforms sharing their experience with the world.
“AFWL has always been more than fashion,” adds Queen Ronke. “It is a platform for women’s empowerment, education, and the preservation of culture through innovation. This year, with scent, we go even deeper into story, into spirit, into something truly unforgettable.”
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About Olga Melita and NeuroScent
Olga Melita is a London-based psychotherapist and aromatherapist who artfully weaves neuroscience, psychology and botanical intelligence into tools for emotional and cognitive transformation. As the founder of NeuroScent, a premium British wellbeing brand, she brings new paradigms of mental health - one where olfaction becomes a bridge to recalibration, resilience, clarity and peak performance.
For over two decades, Olga has explored the alchemy between scent and psyche. Her clinical insight and deep understanding of the limbic brain allow her to craft sensory tools that soothe stress, anchor mood and elevate everyday wellbeing. Known affectionately by clients as “The Queen of Micro-Moments,” she encourages clients to take time to recalibrate, realign and reset using her restorative aroma elixirs. These elixirs become rituals for those navigating high-performance, high-pressure lifestyles. Her clients include celebrities and influential voices across the wellness and creative industries - individuals seeking discreet, effective solutions to recalibrate, refocus and perform at their highest level.