Bettydora Odhiambo

Founder and Creative Director of Atieno Yarns

Paul Smith Foundation x Projekt x CDNA

Bettydora Odhiambo is the founder and Creative Director of Atieno Yarns, a contemporary Kenyan fashion brand renowned for transforming traditional East African crochet into bold, modern fashion.

Inspired by Kenya's rich cultural heritage and coastal vibrancy, her collections celebrate craftsmanship, natural fibres, and innovative design while redefining crochet as a powerful medium for contemporary African fashion.

Through her work, Bettydora champions sustainable craftsmanship, cultural preservation, and the global recognition of Kenyan design and creative excellence.