Iffizi
IFFIZI returns to London for the 16th edition of AFWL with AFROSAMBA — a vibrant, rhythm-filled celebration of Afro-Brazilian culture, Yoruba heritage, and contemporary femininity. Founded by Sandra Alonge in 2016, the Belgian-Nigerian label marks its 10th anniversary this year, cementing a decade of bold design, cultural fusion, and unapologetic self-expression.
Known for blending sleek European styling with refined African tailoring, IFFIZI creates elevated contemporary fashion for the modern professional woman — powerful looks that move effortlessly from boardroom confidence to after-dark glamour. At the heart of the brand is its signature philosophy, “Na shakara” — a fearless embrace of confidence, presence, and personal style.
The new AFROSAMBA collection channels the spirit of Salvador da Bahia through movement, colour, texture, and energy — reinterpreting Yoruba cultural influence through a modern Afrocentric lens. Expect fluid silhouettes, striking detailing, and a runway charged with femininity, rhythm, and bold cultural storytelling.
The showcase will also feature handcrafted accessories by Biam Dhifá, whose expressive crochet and embroidered pieces transform discarded textiles into wearable art. Through thread, texture, and the recurring symbol of the embroidered heart, the collaboration brings together sustainability, memory, resilience, and beauty in a powerful celebration of reinvention and identity.
