Atieno Studio
Atieno Studio is redefining contemporary African resort wear through the art of crochet, craftsmanship, and cultural storytelling. Rooted in Nairobi and inspired by the colour, rhythm, and warmth of the Kenyan coast, the brand transforms traditional handcraft techniques into bold modern silhouettes designed for a new generation of globally conscious fashion lovers.
Creative Director and CEO, Bettydora Odhiambo blends artisanal crochet with elevated summer dressing to create pieces that feel effortless yet deeply intentional — where texture, movement, and hand-finished detail become central to the design language. Every garment and accessory is handcrafted by women artisans using natural fibres and eco-conscious materials, creating fashion that celebrates both individuality and community.
Supported by the British Council Creative DNA 2026 programme, Atieno Studio represents a rising wave of African designers placing heritage craftsmanship firmly within the global luxury conversation. The brand’s work explores femininity, identity, and modern African elegance through collections that feel sun-soaked, sculptural, and unmistakably fresh.
Bettydora is also a Creative DNA x Studio Smithfield residency delegate, a new peer-to-peer exchange residency programme that brings together fashion designers from the UK and Sub-Saharan Africa to collaborate, learn, and build long-term creative and professional relationships.
