Sevaria
Sevaria is a contemporary fashion brand redefining the lines between menswear and womenswear, with subtle, confident notes of androgyny woven throughout its collections.
At its heart, Sevaria is a celebration of Kenyan heritage — an exploration of Afro-nostalgia, where culture, tradition, and identity meet bold modern design. The brand places a strong emphasis on textiles and texture, working with handwoven fabrics that honour traditional craftsmanship. Sustainability is at the heart of Sevaria’s ethos, with upcycled materials sourced from second-hand markets being reimagined into one-of-a-kind pieces that tell a story.
Founded by designer Jamie Bryan Kimani, Sevaria draws inspiration from his upbringing in Kiserian, Kenya. His work reflects the rich cultural influences of the Maasai, sub-religious groups such as the Akorino, and his lived experiences — all while confidently challenging gender stereotypes. For Jamie, fashion is storytelling, and every garment is a chapter in that narrative.
Sevaria is proud to be part of the British Council’s Creative DNA initiative, which supports emerging African designers through mentorship and international exposure.
At Africa Fashion Week London 2025, discover Sevaria not only on the catwalk but also in the Exhibition Hall, where craftsmanship, culture, and creativity take centre stage.
