Welcoming back to the AFWL Exhibition Hall is Ŷ’wãra - a sustainable fashion collective based in Kenya that champions eco-conscious design, cultural storytelling, and traditional craftsmanship.

The brand works with local artisans to create timeless garments using organic cotton and regenerative natural materials, all sourced from Kenya’s diverse landscapes.

Ŷ’wãra’s philosophy is rooted in indigenous knowledge, slow fashion, and sustainability, with a mission to support local economies and preserve African heritage.

Meet Ŷ’wãra at Africa Fashion Week London 2025 in the Exhibition Hall.

Introducing to the catwalk is AfroWema, a high-end sustainable African fashion brand founded by Tatiana Teixeira. Based in Kenya and collaborating with artisans across the continent, AfroWema creates bold, eco-conscious designs that celebrate African culture.

Known for using upcycled denim, Kitenge fabrics, and North African linen, AfroWema promotes circular design and craftsmanship. Featured in Tribal Chic, Core Fashion Installation, and Global Fashion Festival India.

Welcoming back to the catwalk for the third time, Mumini Fashion Since 1961 is a heritage Sierra Leone fashion brand specialising in traditional West African textiles such as Gara, Ronko, Laypee, and Country Cloth.

Founded to honour Alhaji Mumini, the brand champions cultural preservation and craftsmanship by working with local artisans.

Mumini Fashion has showcased in global fashion capitals like London, Paris, New York, and Lagos, and was awarded Best Male Brand of the Year in Nigeria (2023) and Best Fashion House in Sierra Leone. Mumini will be featured at Africa Fashion Week London 2025, on the catwalk at 4pm and in the exhibition space.

Welcoming for the 3rd time at AFWL is beloved Nigerian brand, Simeogiem.

A luxury fashion brand offering high-end women’s clothing inspired by bold African prints, art, and creative storytelling. Founded by designer and artist Osime Saibu, Simeogieme is known for its vibrant colour combinations, custom-made fabrics, and sophisticated silhouettes.

Every piece is crafted with a blend of fine tailoring and artistic vision, perfect for confident women who value elegance and individuality. From luxury dresses to stylish separates, Simeogieme delivers standout fashion that celebrates culture, creativity, and confidence.

Welcoming to the AFWL2025 Catwalk is Fassy Couture, a Nigerian fashion brand known for its luxurious custom-made womenswear that blends African cultural heritage with modern elegance.

Fassy Couture’s collections are crafted with precision and passion - from bold statement pieces to refined classics, the brand is redefining modern African fashion.

Victoria Grace Fashion is a West African womenswear brand rooted in Nigeria, Togo, and the Bénin Republic. The brand combines elegant, culturally inspired designs with a strong commitment to sustainable development. Through fashion, Victoria Grace highlights the cultural value chain of the region while promoting ethical production and environmental awareness.

The label will be showcasing at Africa Fashion Week London on the 4pm Catwalk Showcase

Ejiro Amos Tafiri is a leading Nigerian fashion designer known for her elegant, Afrocentric designs that blend indigenous aesthetics with contemporary sophistication. With over 15 years of experience, her Lagos-based brand specializes in timeless women’s clothing made with locally sourced fabrics and expert craftsmanship.

A champion of sustainable fashion and cultural preservation, Ejiro’s label is also committed to education and industry development through mentorship, retail partnerships, and fashion entrepreneurship programs.

Ejiro Amos Tafiri will be showcasing her latest collection at Africa Fashion Week London 2025 — featured on the catwalk and in the exhibition hall.

Gold Winner of Graduate Fashion Week 2025, Sarah Ajayi is already re-writing the rules of graduate talent. Welcoming her onto the AFWL catwalk with her winning collection, we look forward to supporting her unique voice now and in the future

Welcoming back to our Exhibition Hall is House of Afrika, a UK-based fashion brand inspired by the beauty, boldness, and inclusivity of African style.

The brand creates handmade clothing and accessories that celebrate African heritage with a modern twist.

Each piece is crafted in Ghana by skilled tailors and seamstresses. Designed for women of all sizes and cultures, House of Afrika makes African fashion accessible, empowering, and effortlessly chic.

We are incredibly lucky to be able to unveil a real treat at AFWL2025. Premium wellness brand, NeuroScent, will be not only in our Exhibition Hall, but also providing a bespoke scent especially for the 7pm catwalk. The audience will be invited to experience the scent of Africa during the show in a first for Africa Fashion Week London.

Introducing AFWL2025 Exhibitor, Guzo Technologies.
Supported by the British Council’s Creative DNA programme, Guzo Tech invites us to step into the world of TechStitched XR, where African fashion meets the future of technology

This groundbreaking project collaboration with the British Council Ethiopia, combines Extended Reality (XR) and generative AI to revolutionize design and storytelling in the fashion industry.

Dagmawit is an Ethiopian fashion label specializing in embroidered garments that fuse traditional craftsmanship with modern design. Founded by Dagmawit Tesfaye, the brand empowers local artisans through ethical production. 

Dagmawit is part of the British Council Creative DNA cohort and will appear at AFWL2025 in both the catwalk and exhibition Hall.

Shwanda Kollection is an Afro-centric jewellery brand from Uganda and Kenya founded by Bold Woman Fund alumna Yvonne Shwanda and Winner of the British Council’s Creative DNA 2.0 cohort (2024).

The brand fuses ethical craftsmanship with visual storytelling and features bold, elegant brass jewellery crafted by local artisans. Shwanda Kollection will be showcased on both the AFWL2025 catwalk and in the Exhibition Hall.

Black Fine & Fly is a Lagos-based denim brand blending premium craftsmanship with bold African heritage. Their sustainable denim pieces feature carved motifs and storytelling rooted in West African culture. As part of the British Council’s Creative DNA delegation, Black Fine & Fly will be showcased on both the AFWL2025 runway and exhibition hall.

Introducing Designer and Exhibitor, Rungano Rwedu, a Zimbabwean leather brand blending heritage and bold modern design.

Known for exquisite handmade bags and accessories, the brand celebrates African craftsmanship and cultural pride. Inspired by Zimbabwean traditions, basketry, and landscapes, Rungano Rwedu creates unique, timeless pieces for confident, outspoken individuals.

Rooted in Ubuntu, the brand connects people and cultures through authentic African design.

Epica Jewellery is a bold Kenyan brand transforming traditional Maasai beadwork into modern, wearable art. Founded by Sharon Wendo, Epica celebrates African culture, craftsmanship, and identity through handmade jewellery and accessories. Each piece is ethically crafted by local artisans, blending heritage with contemporary design. Epica is more than jewellery, it’s a statement of culture, confidence, and creativity.

Henri Uduku is a premium African fashion brand blending timeless design with clean, modern aesthetics. Founded in 2017, the brand creates refined essentials and standout pieces for professionals and tastemakers. Part of the British Council’s Creative DNA delegation, Henri Uduku will showcase on the AFWL2025 catwalk and in the Exhibition Hall.

Introducing a member of the British Council’s Creative DNA delegation, Ometsey is a luxury, contemporary Ghanaian brand rooted in the strength and soul of African womanhood.

Ometsey is for women who lead with style and substance. Expect clean cuts, flawless finishing, and those rare, understated details that whisper luxury.

Think timeless. Think versatile. Think everyday elegance for women who influence every room they walk into.

Kisero Nairobi is where heritage meets hustle. A father and son leather brand carving out space for African craftsmanship on the global stage.

Proudly part of the British Council’s Creative DNA initiative, Kisero Nairobi champions local artisans while collaborating with international designers to deliver luxury with purpose.

Welcoming AFWL2025 Designer and Exhibitor, Sevaria. Part of the British Council’s Creative DNA delegation.

The brand explores where African heritage, androgynous edge, and fierce sustainability collide. Designed by Jamie Bryan Kimani, this bold, contemporary label is rewriting the rules of menswear and womenswear, blending them into one unapologetic fashion statement.